Most Effective Email Marketing Tactics
I'm printing this chart right now and putting it on my wall.
If your company does email marketing you should do the same. This chart can provide a constant reminder of what works best in email marketing….and that often the most important factors are overlooked.
I've been a huge fan of MarketingSherpa for more than 10 years. All online marketers and entrepreneurs should become familiar with their benchmark surveys, their case studies, and events. I've learned a ton of great things from MarketingSherpa, which was acquired a few years back by another great company that runs MarketingExperiments.com.
Here's a link to the full article: http://goo.gl/Ewzsr
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Have you ever heard of the Learning Registry? I hadn’t until recently. Here’s an O’Reilly article about it from last November.
If the Learning Registry is more fully developed and populated with content, students and teachers all over the U.S. will have easy access to all the best online resources that map to any of the Common Core State Standards for education. Actually, the Learning Registry is not limited to common core and I suppose it isn’t limited to K-12 either. Any educational content (free or premium) can be added to the Learning Registry. Think of it as a universal card catalog to all online education content, with community ratings on the quality of the resource.
One way to see how this could work is to imagine an effort to organize all the thousands of individual teacher Pinterest boards that already list education resources: http://goo.gl/WRESh
These resources can all be connected to grade level learning objectives for Kindergarten through 12th grade, and then easily browsed by teachers and students.
(Who knew that Pinterest could play such a massive role in online education?!?!)
At a recent event in Washington, DC I had the privilege of meeting with dozens of people from education tech companies, private foundations, and others who care about improving education.
I ended up on a small task force whose project is to “Turbo Charge The Learning Registry.”Our team consists of about 15 people, including individuals from multi-billion dollar companies, philanthropic foundations, and startup Ed Tech companies. I am helping to coordinate the work on this project.
Our goal is to make the Learning Registry more well known, easier to use, easier to add resources to, and more easily integrated with other learning management systems. We want to make sure all the best online resources are added to the Learning Registry. This is going to take a lot of crowdsourcing!
We need coders to help us with various aspects of this project and community organizers to help us organize the crowdsourcing aspects of the project, and of course teachers who can help us find the best online resources (videos, slideshows, animations, and other teaching materials) and add them to the Learning Registry.
We hope the end result is a wonderful learning resource that can be used by millions of students and teachers.
If you are a 1) coder 2) community organizer, or 3) teacher who wants to help contribute to this project, please comment below and fill out our Volunteer Survey form.
Google has an incredible iOS design and development team. I just downloaded the new search app for iPhone and it's about as perfect as any app I've ever used. After a few minutes I'm totally loving it. And I use the Google+ iPhone app for like 30-60 minutes a day. It is an absolutely amazing way to consume content from my carefully built circles on Google+. The large photos with text overlays are brilliant.
When I'm simply consuming information, the iPhone experience with both of these Google apps are as good or better than than the desktop versions.
But when I'm creating content, or organizing it, or linking to it, or interacting with people, I still have to use my desktop, with its full-size keyboard and two large monitors. I get much more done at my desktop than I can on a smartphone, tablet, or laptop, because I have maximum screen size, maximum keyboard input speed, 20+ open tabs in Chrome, and most of my Windows applications open as well.
I've never been able to replicate that kind of maximum productivity environment on a laptop, let alone a tablet or smart phone. I wonder if I ever will.
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Did a social media hit squad derail the Buddy Roemer presidential campaign?
This week I was disappointed thatwasn't able to get the support he needed on Americans Elect to become an official candidate for President of the United States in all 50 states. I think his message that our political system has been corrupted by money is spot on, but even with TV coverage by Morning Joe and Dylan Ratigan, and with an Atlantic Monthly article by , he couldn't get the necessary support. I've been puzzling for months why he can't garner more support — he's a former governor, a 4-term Congressman, a successful traditional banker, and he was trained in economics at Harvard. He's got great qualifications.
But tonight I think I uncovered a bit of evidence that perhaps his online campaign was derailed by a social media hit squad operating somewhere, backed by someone. I have no idea where or who.
But I really don't think a single disgruntled supporter could post the same anti-Roemer message on 22,000 web pages by himself or herself.
It appears to me that someone has financed an effort to shut Roemer down.
I first saw this anti-Roemer rant as a comment on my own personal blog. I read it, followed all the links, and came away as strong a Roemer supporter as before. I didn't trust the credibility of the anti-Roemer content that his person pointed me to. I found a lot of pro-Roemer support elsewhere, from people who knew him while he was Governor and while he served in Congress.
So I emailed the commenter, and what do you know, the email bounced. The person was using a fake email address. This was months ago.
Tonight, randomly, I saw the same anti-Roemer content on another site from a person whose nickname was SayAmen. Out of curiousity, I googled a phrase from the quote followed by another word in it.
11,500 hits showed up. When I told Google to show me duplicates too, it showed 22,000 web pages that contained this exact same lengthy anti-Roemer rant.
Here is the link to the Google query: http://bit.ly/Lgf41u
That leads me to believe there has been a well-financed and coordinated effort from someone to destroy Roemer's reputation online.
And then I read this article about social media mercenaries who run fake campaigns to sell merchandise. Perhaps the same technique is used to undermine political opponents.
What do you think?
I welcome your thoughts about how this may have happened and how much damage 22,000 horrible comments about him may have done to his already underfunded and underexposed campaign.
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Epic blog post on eve of Facebook’s historic IPO — coming soon
I’ve been planning to devote much of today to writing an epic blog post on the eve of the historic Facebook IPO. But I’m not sure I have it in me — and I’ve got a lot of other things to do as well.
However, if I do write the post, here’s how it will unfold.
First, I’ll establish my (cough) psychic powers in the opening paragraph with a true story. Next, I will guess how Facebook’s stock price will fare in the short and medium term.
But the really exciting part will be in trying to predict how the Google vs. Facebook battle will play out in the longer term — over the next few years.
I will explore Google’s search-based revenue model and how getting a billion users registered on Google+ (even with minimal engagement on plus.google.com) will generate billions more in annual revenue for Google — even if it never places ads on its social network. This is genius.
I will also explore Facebook’s revenue challenges and opportunities. Selling ads around user generated content has always been tough. Especially if your users are “heads down” (not easily distracted) because they are engrossed in meaningful content generated by family and friends. Facebook’s ad click through rates are about as low as you will see anywhere, on any web site.
But Facebook accounts for a significant percentage of all page views on the web. That is an astonishing achievement. They are profitable, growing, and will have a war chest of billions of dollars for acquisitions and to experiment with new possible revenue models. I’ll discuss several ideas that I think Facebook will pursue in the coming years to try to grow into their current market capitalization before the market punishes them too severely.
My conclusion is that I would much rather be Google than Facebook. But I also celebrate the fact that it is a great time to be entrepreneur/developer. Imagine two of the world’s smartest and most valuable companies trying to entice you to build products and services on top of their billion-user social graph. Both companies will be providing awesome APIs, viral distribution opportunities, and monetization options that will help startup companies grow incredibly fast and get to profitability fast as well.
Tomorrow a lot of fortunes will be made when Facebook’s stock trades on a public exchange for the first time. And in the coming months, more fortunes will be made (and lost) as millions of shares trade hands with this stock — which is surely going to be very actively traded and very volatile.
But the bigger story is that in order to win the future, Facebook and Google are building open platforms that will attract huge numbers of developers and entrepreneurs to create apps, attract customers, and build value on top of their social graphs. These entrepreneurs will build fortunes by creating value in the marketplace, not by getting lucky in a volatile stock market lottery.
In the next decade, I expect to see scores of billion dollar companies built (and built quickly) on top of Facebook and Google+. That is where my attention will be in the long run, though I admit that tomorrow I’ll be watching the Facebook stock ticker all day long.
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Hangouts for Entrepreneurs: please take our quick survey and vote for the topic you want to discuss
(And please share this with other entrepreneurs that you know. We need hundreds of responses to make the results meaningful.)
Next week we'll be experimenting with Hangouts for Entrepreneurs. Based on the principles in the books "Love is the Killer App" and "Never Eat Alone," we are going to bring networking and idea sharing among entrepreneurs to a whole new level.
If you don't live in Silicon Valley but want to participate in daily or weekly discussions with dozens of other high-tech entrepreneurs, to share ideas, best-practices, to find technical help, and to find potential business partners for your company, watch this space. Hangouts for Entrepreneurs are on their way.
We'll be recruiting some amazing mentors and guests to help discuss our topics. Years ago I taught entrepreneurship and internet marketing at 2 different universities over 4 years. The secret to my (tongue-in-cheek) popularity was that I invited dozens of amazing guest lecturers–usually the founders of multi-million dollar companies–who freely shared secrets they learned with my students. It was amazing. I was constantly learning from my guest lecturers.
We'll do something similar here, bring mentors right to you via Google Hangouts. But entrepreneurs have to make hundreds of major decisions when starting and running a new business. Sometimes entrepreneurs face questions that more experienced entrepreneurs haven't faced before, because times have changed and the landscape evolves every year. When that happens, entrepreneurs need up-to-date peer advice.
We'll be setting up a format that allows all entrepreneurs to give and receive helpful and timely peer advice — learning on demand — so that entrepreneurs can make better decisions than ever before, about each of the hundreds of choices they have to make in the course of their business.
Please follow this link, fill out our survey, and provide us your email address if you want to be added to our mailing list: http://bit.ly/J3O7xp
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Dallas Fed President: Financial Crisis Will Happen Again
Here’s a 40-second video clip to remind all of us that the largest “banks” are much larger than before the 2008 crisis, and are not only too big to fail, but they are too big and complex to regulate and to manage. http://to.pbs.org/Jf3MgT
[Transcript] “So we know this [financial crisis] will happen again, the question is will the taxpayers be held hostage once more, if we have such concentration within so few hands, again, five banks have 52% of all the deposits in this country. Is that healthy or not? Our thesis in the Dallas Fed is that this is not healthy. It gives them such enormity of scale and complexity that it’s very hard for regulators to penetrate that complexity and I would argue, having been a former banker, in the real world by the way, not just at the Federal Reserve, makes them extremely diffficult to manage, because of their size and their scope.” (Richard Fisher, President Federal Reserve Dallas)
After years of researching this very subject, I’m now working weekly with a small group of informed citizens who are trying to do something about this.
We are hoping to spawn a nationwide social media campaign that will lead to citizens and their representatives becoming far more educated about how the financial system is engineered in favor of these big concentrated casino banks — and simple steps that could be done to change things. (Simple, but nearly impossible now given the billions of dollars of campaign donations and lobbying expenses the financial sector will use to stave off any real reform.)
We are hoping that we can find other like-minded groups and that our collective efforts could lead to the kind of rapid reform that the book “Throw Them All Out” and the 60-minutes expose on PBS did last year. The book was published in November. PBS aired the expose on November 13. Just months later the STOCK act — prohibiting the abhorrent but generally accepted practice of trading public stocks on insider Congressional knowledge. Now that was awesome to watch. Congress’s 10% approval rating hadn’t been enough to change their behavior, but being outed by PBS and a carefully researched book that showed how members from both parties had been trading on insider knowledge for years was enough. They were shamed into acting and acting quickly.
If enough light is shined on the corruption of our financial-political complex, and the fictitious (and harmful to the real economy) nature of most of the profits within the banking (i.e. high-stakes gambling) sector are more widely understood, perhaps a similar outcome could occur.
The last attempt at financial reform was an utter failure — too big to understand, too weak to matter. I spent a lot of time following that process, including time in Washington DC watching the conference committee finalize the bill. As is typical, no one had time to read the bill until after it was passed. What we ended up with was a 2,000+ page mass of confusion and mountain of complexity. And we ended up with very little actual reform.
What we need is short, simple, understandable. Former Supreme Court Justice Sandra Day O’Conner said a few years ago in Salt Lake City that part of the genius of the U.S. Constitution was it’s brevity. She compared it to the length and complexity of the European Constitution (signed but not ratified by all member states back in 2004-2005) which I have since found out is 70,000 words long, fifteen times longer than the U.S. Constitution. The Cato Institute reported years ago that few people in Europe had read and fewer understood because of its “impenetrable language.” http://bit.ly/JiLQQ4
I love the brevity and simplicity of the Glass-Steagall Banking Act of 1934. It was about 26 pages long (depending on which format you read) and cleanly separated risky investment banks from federally insured commercial deposit banks. You couldn’t be both until regulators over time eroded and finally the Congress completely killed Glass-Steagall in 1999.
Today our massive, complex financial institutions combine deposit-taking, lending, mortgages, credit cards, investment banking, securitization, proprietary derivatives betting, high frequency trading, and all kinds of sophisticated speculation (aka hedging) on interest rates, currency exchange rates, commodities and equity futures, and credit default swaps within massive, highly leveraged, poorly regulated multi-national corporations which no one — even executives with decades of experience in one type of banking or another — can fully understand or manage.
I’ve watched and read many of hours of testimony of bankers and regulators answering questions from members of Congress and the Financial Crisis Inquiry Commission, and I’ve also spoken personally with a former executive of one of the largest banks, and I’m telling you it is impossible for any human (let alone the poor folks in the risk management divisions) to understand what goes on within these corporations that process trillions of dollars of transactions and trades daily.
Is it any wonder that every year or two a “rogue trader” brings down a huge institution or sovereign? Or that cities and counties around the world have gone bankrupt because they entered into derivatives transactions that they didn’t understand. Or that MF Global could go bankrupt just months ago — the 8th largest bankruptcy in U.S. History — and lose billions of dollars from customer accounts because regulations didn’t exist to separate customer accounts from proprietary accounts, or if they did, they weren’t followed. Our financial institutions are 1 part traditional bank (to have the appearance of doing good for Main Street) and 2 parts casino. They make the majority of their profits from their derivatives businesses. We need enough Americans and legislators to understand that the casino part is sucking the real economy dry.
Where will the next crisis start? What company will have a breakdown in their risk management processes allowing another rogue trader to bring it to its knees? It’s hard to predict where the next crisis will start, because the current system is so concentrated and so complex, as Dallas Fed President Richard Fisher says.
Complexity is our biggest enemy. Simplicity should be our best friend.
Simplicity will be the only means to eliminate Too Big To Fail (just break up the big banks already!), separating them into individual entities with a charter to do one thing or another — not everything. Think of Teddy Roosevelt, the Trust Buster, breaking up the railroad and oil monopolies. That turned out to be good for the country and good for the stockholders too.
Simplicity will help us reduce the risk of a global financial catastrophe that is rearing its ugly head again, with Greece and Spain and Italy and the inevitable contagion that will spread to the rest of the world, worsing our economies and our well-being, resulting in a lot of unnecessary and undeserved human suffering and misery.
“Do not give children dynamite sticks, even if they come with a warning label. Complex financial products need to be banned because nobody understands them, and few are rational enough to know it. We need to protect citizens form themselves, from bankers selling them “hedging” products and from gullible regulators who listen to economic theorists.” – Nassim Nicholas Taleb in “The Black Swan” (2007)
Let me know if you want to join a citizen hangout on this topic. If you did, let me know how many books on the “Financial Crisis Reading List” you have read so far. http://bit.ly/tOxrcv
My guess is that 99% of us haven’t read a single one of these books — which is why we are living under a corrupt financial-political system.
Becoming truly informed is the principle prerequisite for participating in our effort. The more you study, the more involved you will want to be, and the more excited we will be to have you join the cause.
If you are a founder or co-founder of a startup company in Utah, check out the Entrepreneur Brainstorm Lunches that are being held a couple of times per month. The next one is tomorrow at Mimi’s Cafe in Orem, starting at 11:30 am.
The format is simple. Everyone buys their own lunch. Every founder gets to introduce himself or herself to the group, talk for a minute about their company, and then describe a specific problem or challenge they are facing right now. The rest of the group spends 5-7 minutes brainstorming solutions. I’ve attended a dozen or so of these events, and every time I’ve seen nearly every entrepreneur walk away with really good advice about tools, or software, or websites, or books, or articles, or experts that they didn’t know about before, that may help them deal with their immediate challenge.
The concept was inspired by the book “Never Eat Alone” but the format was inspired by Corporate Alliance. Corporate Alliance is an awesome company founded by Jared Stewart that helps business owners gain great value from networking and peer advice. Their events are more rewarding from a social standpoint than any events I’ve ever attended — and I’ve gone to scores of conferences and trade shows and other events around the country for the past 17 years.
There are just 3 spots left for tomorrow’s lunch. So RSVP now if you are a founder of an actual startup company. Most of our lunch events are open to entrepreneurs at any stage, but tomorrow is restricted to founders of actual startup companies.
Cloud Computing Question: Running Old Software in the Cloud
Is there a cloud computing solution that would allow me to actually run old software (from 1995) in the cloud?
My #1 favorite software in the world is Folio VIEWS, the 3.14 version from 1995. I’ve been using Folio VIEWS since about 1990 to keep a personal knowledge base of everything I read that is interesting, all my meeting notes, conversations, etc. My personal “infobase” is a single file that is approaching 300MB. It’s fully searchable, has lightning fast browse, is fully editable, supports hypertext, groups, bookmarks, highlights, and more advanced searching options than the web has ever provided. From about 1995 (when I got a high speed DirecPC satellite dish) to about 2001 I tried to track all the news I could find about every internet company, every funding event, and every successful internet marketing strategy used by any company. I have tracked news or tidbits on more than 3,000 companies, and I organized the content as I went. This personal library may be my single greatest asset as an internet entrepreneur, consultant, and mentor. I can find case studies on almost anything. (I also saved hundreds of free case studies from MarketingSherpa and other newsletters into my infobase.) So it is incredibly rich, well organized, and I can’t live without it. (Yes, I’ve tried Evernote and a number of other possible solutions, but for me, nothing comes close. I should do a hangout sometime on Google+ just to show off this insanely good vintage software.)
The problem is that Folio VIEWS only runs on 32-bit machines. And recently I upgraded my Dell Precision T5400 desktop to 12GB of RAM, since I am now running Python scripts in the background and always have a couple dozen browser tabs open, as well as another dozen Word, Excel, and PPT docs open. My machine has slowed way down. So, I want the additional memory. But I have to install 64-bit Windows in order to access the last 8 GB. And if I do that, so long to Folio VIEWS.
My solution is to move Folio VIEWS to my secondary desktop. Today I’m installing Windows XP on that machine (replacing Windows 7 which I never liked), and then I’ll transfer Folio to that machine. That will create additional work for me. Instead of adding things to my infobase whenever I find it, I’ll have to flag it somehow and add it in batch mode to Folio. I think it will be a pain. But running a super slow machine is intolerable.
But can you see the ideal solution? A personal cloud computing option that supports both 32-bit executables as well as hosts the infobase. Then I could access my Folio VIEWS infobase from any machine. That would be a dream. Especially if I could access it and update it via mobile.
So that’s my question — is there a way to run 32-bit software in the cloud?
(I noticedposted something about Personal Cloud Computing this week, so I’ll check that out in a bit. But I figure the Google+ crowd would be an ideal place to ask this question.)
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Filed under: Government and Technology, Politics and the Internet, Utah Events
I updated my Financial Crisis Reading List today with two must read books:
Republic, Lost: How Money Corrupts Congress and a Plan to Stop It by Lawrence Lessig. (http://amzn.to/IbaKyL)
Throw Them All Out by Peter Schweitzer. (http://amzn.to/HLOVu8)
A week or so ago, I had lunch with someone who has read almost everything on my reading list. My first question was, “are you depressed?” We quickly turned the discussion to, “what can be done about the corruption of our representative democracy and our financial system.” We both think the outrage people are feeling towards government has been manifest by the Tea Party and the Occupy Wall Street movements, but neither effort seems to have any real power to challenge the status quo of the two major political parties and the massive fund-raising machine that continues to elect the same people to Congress, despite the overall 10-12% approval rating.
We’ve started a small political discussion group in Provo, to see if we can agree on things that can be done to channel our disillusionment in productive ways.
Let me know if you are interested in learning more.