20% of Online Advertising is on Social Networks
More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%. The 3.7% of online ads served on social networks is split among such sites as Tagged.com, MocoSpace.com, Hi5.com, Bebo, Classmates.com and other smaller sites, most with 0.1% or less of the total online ad market:
Top Online Display Ad Publishers in Social Networking Category
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Ad MetrixTotal Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000) Total Internet : Total Audience 326,899 100.0 188,589 Social Networking 68,927 21.1 129,620 MySpace Sites 30,004 9.2 64,472 Facebook.com 26,813 8.2 67,389 Tagged.com 1,940 0.6 7,422 MocoSpace.com 496 0.2 1,067 Hi5.com 461 0.1 3,459 Bebo 435 0.1 6,350 Classmates.com Sites 400 0.1 9,181 BlackPlanet.com 345 0.1 2,084 GaiaOnline.com 258 0.1 1,859 DeviantArt.com 204 0.1 3,681
FamilyLink.com is not in the top 10, but based on our 150MM monthly impressions sold, we may be in the top 20.
Posted via web from Paul’s posterous
Comments
One Comment on 20% of Online Advertising is on Social Networks
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Arielle at Indinero on
Thu, 24th Sep 2009 2:20 pm
Interesting. I wonder if advertisers see a higher return with their social network ads versus other online ads.
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