20% of Online Advertising is on Social Networks

More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%. The 3.7% of online ads served on social networks is split among such sites as Tagged.com, MocoSpace.com, Hi5.com, Bebo, Classmates.com and other smaller sites, most with 0.1% or less of the total online ad market:

Top Online Display Ad Publishers in Social Networking Category
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)
Total Internet : Total Audience 326,899 100.0 188,589
Social Networking 68,927 21.1 129,620
MySpace Sites 30,004 9.2 64,472
Facebook.com 26,813 8.2 67,389
Tagged.com 1,940 0.6 7,422
MocoSpace.com 496 0.2 1,067
Hi5.com 461 0.1 3,459
Bebo 435 0.1 6,350
Classmates.com Sites 400 0.1 9,181
BlackPlanet.com 345 0.1 2,084
GaiaOnline.com 258 0.1 1,859
DeviantArt.com 204 0.1 3,681

FamilyLink.com is not in the top 10, but based on our 150MM monthly impressions sold, we may be in the top 20.

Posted via web from Paul’s posterous

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