Online Advertising: Test, Test, Test

It's been a while since I actively ran an online banner ad campaign. Mostly I help companies get started in search engine marketing (pay-per-click first, then SEO), then email and affiliate marketing, and at the end of my list of tactics is online banner ads. They always seem to underperform the other tactics, at least until you find the perfect combination of creative, landing pages, offers, and sites that perform well. This can take months if not years, and it requires constant testing.

Online Marketing Works

LDSAudio.com has seen significant growth in its web site traffic in the past few weeks as its online marketing efforts start kicking in.

The company was waiting for its deal with Deseret Book which will provide users access to hundreds of audio books, talks, and songs before accelerating its online marketing effort.

Harnessing the Power of Photosynthesis

From Forbes:

. . . researchers at the Massachusetts Institute of Technology say they have used spinach to harness a plant's ability to convert sunlight into energy for the first time, creating a device that may one day power laptops, mobile phones and more.

A few weeks ago I read about the bacteria that can convert sugar into electricity, and now scientists are capturing the power of photosynthesis to create electricty which may some day power portable electronic devices, with no waste.

Both technologies are years away from application. Cool stuff.

How Much Would You Pay For An Extra Hour Every Day?

I'm an efficiency freak. I take great pleasure in learning a new Windows or Internet Explorer shortcut that might save me a few seconds a few hundred times a year. In my working hours, I try to pack as much communication and research in as possible. I type emails as fast as I can. I get headline news and stock quotes on my MSN Direct Watch. I get my daily news from the best aggregators, like www.newslinx.com, and MyYahoo. I take a book or magazine with me wherever I go, so that I can steal a few glances whenever I have a moment. I'm an Audible subscribers and listen to audio books that can keep me sharp. (I only wish I could listen in "fast-motion.") I use Google News Alerts to notify me of breaking news on all the topics and companies that I track.