Telling the Story–Why Startups Need PR

The first thing I do when learning about a new company is check its Alexa ranking. The second thing I do is visit the web site and click on Press Room. I want to see what the company has been doing lately. Then I often look at the In the News section to see what media coverage they might be getting and I like to read about the management team and investors.

Blogging in Other Languages

I added Italian and German to yesterday's post "Blogging for the World" and already have a reader who is willing to do the Italian translation. Now I need to find a blog spot for each language and figure out a scheme for knowing when each translation is posted so that my site can automatically add links as the translations appear. I think this can be done with RSS feeds and some simple coding.