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Wall Street Journal Online Subscribers

January 27th, 2005

WSJ Online ended 2004 with 712,000 subscribers up only 3.3% from the 689,000 in 2003. (Paidcontent.org) Here is the full press release. I've been a subscriber for several years. I think the subscriptions would increase several times faster if they would allow customers to search archives--not just the last 30 days of articles.

They lock up their archive content and charge extra fees for each article. I bet they could get millions of subscribers if they opened up their archives--but then they would be cannabilizing their royalties from the high end data services like LexisNexis.... so they are unlikely to do this.

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