Free Web Analytics for All Advertisers?

NetIQ is selling WebTrends, one of the older and more popular web analytics applications, to a SF-based private equity fund for $94 million in cash. This surprised me, since NetIQ acquired WebTrends in 2001. Then again, their 5-year stock chart doesn't look so good.

But far more interesting is Google's acquisition of Urchin, one of the well-known low-cost web analytics solutions. The price was reportedly $30 million. I haven't used Urchin for a few years. I helped a client switch from Urchin to SiteCatalyst, a far better commerce-oriented web analytics solution. But in September 2004 Urchin launched a hosted solution in version 6, which represents a major step forward.