Entrepreneur Magazine

Yesterday someone told me that Entrepeneur Magazine published an article in the July issue on social networking. The author interviewed me a few weeks ago about how I use LinkedIn.com, and how I require people who want free business mentoring from me to use LinkedIn.com before I start giving them advice. Here is the Entrepreneur Magazine article.

Never Miss a Chance to Test Online Ad Copy

I really like Google Adwords.

Several hundred thousand companies now bid on keywords using Google AdWords.

A recent interface change makes it easier to select additional keywords. A previous change made it possible to change the maximum bid for each keyword individually.

I like what Google is providing for advertisers.

How to Get Smart Fast

Too many entrepreneurs try to do it alone.

But it's easy to work together with a group of entrepreneurs that helps everyone succeed. That is what YEO and other organizations like it are all about. There are many examples of this in history.

In 1727 Benjamin Franklin and 12 friends formed a group which he called Junto, where they discussed the topics of the day for their mutual improvement. For decades these individuals helped each other succeed and make contributions to society.

Powering Businesses with Float

I never had much interest in banking or insurance until reading The Warren Buffett Way last year and realizing how Buffett made his fortune by investing the "float" from his insurance companies. Now I think about this concept all the time and wonder how it might be applied to my internet companies. From the 2004 Berkshire Hathaway Annual report:
"... Berkshire has access to two low-cost, non-perilous sources of leverage that allow us to safely own far more assets than our equity capital alone would permit: deferred taxes and "float", the funds of others that our insurance business

MarketingSherpa Disappoints?

I've never met a bigger fan of MarketingSherpa than myself. I've read hundreds of their case studies, attended their conferences, and purchased many reports. But the latest report on Landing Page Design (which I've merely glanced through while two of my marketing guys are reading it cover to cover) may be the first product I've ever been disappointed by. The reason is this: I'm a huge fan of the ClickMap feature of SiteCatalyst. In fact, years before they added Click Map to their

Great Article: Hiring is Obsolete

Thanks to Eliot Jacobsen for sending me the link to the Paul Graham article on why 20 year olds should seriously think about starting their own company. Paul shares the most exciting thoughts I've ever read about disintermediating employers--let the young technologists figure out what the customers want and build it--and not go to work for a big company that doesn't listen to customers very well and doesn't create products very well anyway. Highly recommended! (And just in time for me

Does God Help Entrepreneurs?

Someday I want to write an entire book on this subject.

It fascinates me to look back in history, to read the biographies and autobiographies of inventors and entrepreneurs, looking for acknowledgment of divine influence in their work.

Over the years I have read and heard many stories from innovators who believe that God gave them an idea, or helped them through a problem, or guided their efforts to find solutions.