I’m reading Hugh Hewitt’s book Blog: Understanding the Information Revolution that is Changing Your World.
He says that every CEO should have a blog so that employees, customers,
partners, investors–everyone–can hear directly from the CEO in
his/her own voice about what is happening in the company.
I think this is a marvelous idea and am now encouraging my portfolio
CEOs to do this. I’ll report back as we learn how this helps them
communicate their vision and their ideas to people who matter to them.
It’s definitely a short-cut way to getting some constant PR and buzz
around you. I think most CEOs will never take the time to do this, but
I believe those who do will find a following and a tremendous increase
in trust and confidence, as well as some interesting “talk back” from
people who would otherwise never communicate with them.
I blog mainly because I love getting comments, emails and feedback from
other people in the world who make me smarter. It’s also rewarding to
help others by sharing knowledge and ideas, but I know I love the
feedback because I click on the comments with a great deal of
anticipation every day.