I'm always amazed when I see studies that show that the majority of marketers are not doing things right. Most companies don't understand search engine marketing; most don't use web analytics well. But the numbers reported by Silverpop surprised me, because email marketing has been around for so long. I thought more retailers would be using it effectively.
Most marketers don't use common email features such as personalization, dynamic content and advanced layout/design, according to Phase II of Silverpop's "2005 Retail Email Marketing Study," which