24
Sep

MyFamily Acquires Heritage Makers

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MyFamily.com has acquired Heritage Makers
a company with 1,200 distributors who help families print heritage
books. I remember meeting the company founder years ago when it was
called My Family Tales. [Here’s an old article about My Family Tales.] I even have some of their early products.

Chris Lee, one of my favorite people from the early days of
MyFamily.com, is now the GM of this business unit. It will be exciting
to how fast this division will grow. It uses a “party-plan direct
selling business” where distributors set up in-home demonstrations. The
Pampered Chef uses this sales model as do dozens of other successful companies. I just found this Party Plan Directory site that lists many others.

Note: I am no longer involved in MyFamily.com, but am still an interested observer of the genealogy industry.

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