Google is experimenting with print ads, and now makes this very significant acquistion in the radio advertising space. I believe the time will come that marketers will be able to reach virtually any audience, in virtually any medium, by using a Google service to purchase placement for their ad.
Early reports have suggested that the Google print advertisers haven’t been overwhelmed by success. But they’ll get better. And a lack of immediately success won’t stop Google from trying to automate the purchase of radio and later TV advertisements.
And why stop there? Google will certainly get into outdoor advertising, buying up digital billboards and bus signs, so that from your desktop computer you can buy ad placement anywhere.
If you were Google and had hundreds of thousands of customers spending billions of dollars a year to get their message in front of your audience–why wouldn’t you offer other advertising services (print, radio, TV, outdoor, yellow pages, and pay-per-call) to these same marketers? I think that is where things are heading.