One of my favorite free web services is Google Alerts. I have more than 200 keywords that I track now. I find more value in this than in RSS feeds, which subscribe me to lots of content that I don’t really want. Almost all of my Google Alerts give me content that I really do want.
One exception is the keyword “GPS”. More than half of the hits seem to be coming from the UK news where GPs seems to mean “General Practictioners” (there is even a magazine called GP), so most of the hits are false hits. I’m trying to track news about GPS (Global Positioning Satellite).
I’m asking every Provo Labs incubator employee (and as many portfolio company employees as possible) to take the time to set up Google alerts on every keyword they think they should track: publishers, competitors, top web sites, topics, people, partners, etc.
Next time we have a mixer, I’m going to ask every attendee to show me their Alerts keyword list, and the best one will win a $100 bill.
I’ve lectured many times to college students and I tell them that it may turn out over the course of their professional life that the single most important thing they can ever do if they want to be a world expert in something, if they want to succeed in their career, is to have the best possible Google keyword alert list, so that they never miss an important news story about anything they are interested in, from over 4,500 new sources around the world.
I say this because you are what you read and watch and hear — and if your information diet is purely random, broadcast-to-the-masses whatever, then you will consume a lot of fluff.
But if you focus on consuming content you’ve defined as important (based on topics) from all the world’s news sources, you can really get ahead in your field.
Plus, it takes seconds to add any new term to your Alerts.
Now imagine your Google Alert list when it can be applied to TV, Radio, magazines, blogs, and other media types, and when you can weight your keywords by importance.