Google Offers Print Ad Service - Los Angeles Times
February 10th, 2006Google Offers Print Ad Service - Los Angeles Times
28 Magazines are participating in Google auctions for print ad space.
Please let me know if you try this or know anyone who has. I heard the early tests were disappointing, but Google is not about to give up....
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Posted in: Advertising Business Models
February 10th, 2006 at 16:10 PM
We did not use the google print service, but our Google rep sounded very desparate to fill up their adspace during the last round of print ads. She offered us a standard-sized ad (1/8 of the page, I believe) for under $1K in a very reputable magazine.
We did not take the offer because we didn't like the fact that it was essentially co-branded with google. I have one friend who did participate who said his response from the ad was quite poor so I guess we made the right decision.
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