MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR
February 10th, 2006MarketingSherpa.com : Online Publishers Made $1 Billion From Google AdSense Last Year
All Provo Labs employees should read this article (and save a copy before the free preview "expires"). All internet entrepreneurs should be familiar with this as well.
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Posted in: Business Models
February 10th, 2006 at 23:41 PM
Just a plug for MarketingSherpa - I use them mainly to gain information about what is and isn't working with email, how I can leverage other company's experiences to grow my programs, and what's new in the online world. They have a wealth of knowledge that I can utilize and their Summits are top-notch. In fact, they've got an upcoming Email Summit in April that I'll be attending, and I am very much looking forward to it.
I wish that they had been around during my MyFamily.com days when I was managing the affiliate program - I'm sure that I could have used many of their case studies on advertising and relationships to create a program that generated even more revenues for the company.
February 11th, 2006 at 01:07 AM
Some times I'm a bit suprised that companies share so much detail in what works and doesn't in the case studies.
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