Omniture vs. Web Side Story

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So if Yahoo Finance is correct, Omniture has a market cap of $106 million on trailing twelve months revenue of $51.2 million. Their quarterly revenue growth rate (year over year) is 104.4%.

Compare that to Web Side Story, another web analytics company. WSSI’s market cap is $237 million, more than twice as high as Omniture’s. Their revenue is lower, with TTM revenue of $45.94 million and their quarterly revenue growth rate (yoy) is lower, at 93.2%. WSSI does have a positive EBITDA of $9.9 million, while Omniture’s is negative. But with a higher revenue base and a higher revenue growth rate, it could be just a matter of time before Omniture is worth significantly more than Web Side Story.

I think it is also significant than both companies growth rates are near 100% even with Google Analytics in the picture. I’ve tried Google Analytics and find it lacking in some critical features. So my companies continue to rely on Omniture, as do many of the largest and most profitable internet companies in the world.

I own a very small stake in Omniture. As a customer and shareholder, I think it will be interesting to see if the market cap gap between Omniture and Web Site Story narrows in the coming months. I think it probably will, one way or another. There were 2 million short shares on Web Side Story as of June 12th, and it will be interesting to see how that plays out.

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6 Responses

  1. Jeff K

    Yahoo finance is wrong. Checking other financial sites shows OMTR’s market cap of 331.53M at today’s close.

  2. […] A couple days ago I blogged about Omniture’s (OMTR) market cap being half that of Web Side Story (WSSI). I based my blog post on Yahoo Finance. They put Omniture’s market cap at $102.7 million today. Fortunately, two of my readers have commented that Yahoo Finance was wrong. The number of outstanding shares is not 14 million, but 40-50 million. They point out that according to other finance sites (such as Marketwatch) Omniture’s market cap is $327 million, higher than Web Side Story like it ought to be, based on revenue and revenue growth. […]

  3. I use Google Analytics for all of the online metrics that we track and use at Control4 and I love it. I used Web Side Story before, and found it lacking in a lot of the functionality that Google Analytics has. Utah startup or not, I believe that in the end Google will win the website analytics war. How do you compete with better AND free? Okay, only better in my opinion, but still.

  4. Sean Roylance

    I believe Yahoo Finance has an error with what it is showing for Omniture. If I’m not mistaken, Omniture has 40-50 million outstanding shares which would give it a market cap valuation of roughly $300-350M. My understanding was that they had about 80M shares before the reverse split, and I read an article recently that put it at 50M after the reverse split.

    Personally, I like SiteCatalyst a lot. However, it is very expensive for the incremental value it offers over Google Analytics.

  5. WantingSuccess.com » Blog Archive » Purchased 34

    […] After reading Paul Allen’s blog about the company, ignoring the market cap error, I gained a better understanding of what the company is up against.

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