I know my blog title sounds like an infomercial. Well, it kind of is. We recently discovered an amazing product for Moms that we liked so much that we bought all the inventory we could and are starting to promote it online for its inventor (a mother of six). It's called Childrens Miracle Music. The web site has a short video clip from the Mom who developed the product to help kids do all their daily chores automatically, prompted by a musical CD and motivated by a chart and point system.
A recent MarketingSherpa report shows that more than half of online sales at high-growth e-commerce sites come from search engine marketing (that includes PPC and SEO). Here's a quote:
According to MarketingSherpa 2006 study data, high-growth ecommerce sites get 19% of their overall traffic from search engine optimization (SEO) and 32% from paid search ads. That's 51% of ecommerce site traffic driven by a handful of search engines.