Multiple topics

TOPIC 1. Marty Fahncke, an outstanding direct-response marketer, finally convinced me to join with him as he launches www.learnfrompaulallen.com. I guess he really couldn't have done it without me. Our first conference call, where I will answer questions from listeners about internet marketing and other entrepreneurial topics, will be held on Thursday, September 7th at 1 pm MST. This is a free conference call, so register now for one of the limited spaces.

May I help you grow your business with powerful internet marketing tactics?

Yes, this is an advertisement. It's an invitation for you to bring your startup company to the new Provo Labs Academy, where you will learn dozens of important internet marketing tactics that can help you find more success for your business. In September, a new office building will open in Provo with space for dozens of small startup companies. It is adjacent to BYU on Ninth East, across from the Creamery on Ninth. If you like the BYU Dairy chocolate milk (best tasting in the world) you will love moving your small business into our new space.

Influencing Key Influencers

While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled "Using Blogs for Buzz" by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.
When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.

Vacation Thoughts

I was in New York last week on vacation, having too much fun to blog. But I did use technology (my Blackberry of course for email, phone and web browsing, and my laptop with high-speed wireless internet from Verizon) and I thought about it a lot. What technology do I wish I had while on vacation? First, a bit about our vacation.

Google Spreadsheets

I'm encouraging every Provo Labs portfolio company to set up a shareable Google spreadsheet to keep track of daily web statistics. One of the keys to success in an online company is to look at very simple web stats every day to find opportunities and problems. For example, someone needs to look every day at the top referrers to your web site and the top search terms that are bringing you visitors. Every domain that sends you traffic becomes an important part of your company's ecosystem. These partners need to be watched, tended, encouraged, and rewarded.

The Only Sustainable Edge

It's one thing to learn about a powerful strategy or management technique that works and it's another thing entirely to actually implement it. One of the best books I've read in years is The Only Sustainable Edge. It suggests that trying to do everything inhouse won't work anymore. That to be competitive you not only need to outsource everything that isn't your primary focus, but you also need to outsource to the firms whose capacities are increasing faster than others, and to partner with firms on the edge of your business.