While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled "Using Blogs for Buzz" by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.
When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.
I was in New York last week on vacation, having too much fun to blog. But I did use technology (my Blackberry of course for email, phone and web browsing, and my laptop with high-speed wireless internet from Verizon) and I thought about it a lot. What technology do I wish I had while on vacation? First, a bit about our vacation.