Training: Web Site Design, Landing Page Optimization and Conversion Rate

Yesterday we held a Provo Labs Academy training session on landing page optimization. I played about 15 minutes of excerpts from the May 23rd MarketingExperiements.com conference call recording. They described how they increased the conversion rate of a hypnosis product landing page by 40% by improving the layout and design slightly. They also offer some excellent guidelines for landing page design at the end of their report. We also reviewed the landing page design guidelines listed in the free 30-page report from Enquiro.com (Inside the Mind of the Searcher) from 2004. (Registration is required.) Here is the list they provide:

My new Google Co-Op search engine

This week Google introduced a stunningly simple and powerful new service: anyone can now create their own custom search engine for personal or public use. Each of us can choose the sites that we want to include in our own person Google search engine, and we can share in the advertising revenue that will come if other people use our engine. Information Week article.
"Marissa Mayer, vice-president of search products and user experience, said it was the most significant launch that Google would announce in the final months of this year. By letting companies and individuals build their own specialised search engines, it will also create competition for the many new “vertical” search products that have recently been launched on the web, she added." — Financial Times.

Next 3 days: free online conference on internet marketing

If you can afford to stop working for part or all of the next three days, you can hear from dozens of the most successful online marketers in the industry--for free and from the convenience of your own home or office. (Or you can sign up for $99.95 and get access to more than 175 online presentations--that's one a day for the next 6 months.)

Apple PC market sharing growing fast

Sales of Apple's Macintosh computers over the past twelve month's have grown faster than any other major PC manufacturer, boosting the company's share of the U.S. PC market to 6.1 percent, according to data released by Gartner on Wednesday ...
Full story Every day I see more and more signs that Apple is gaining momentum with its PC sales. The iPod is giving Apple momentum and I think leading to more PC sales. And Mac lovers are coming out in the open and boldly telling the rest of us to get a clue.