BusinessWeek.com is highlighting 25 of the best young entrepreneurs in the country on its web site this week. One of the nominees is Utah's own Cammon Randle of Copperrain Productions. The company does "promotions, training videos, and creative shorts ". He is 25 and is a member of the Provo Labs Academy, along with his wife Lorri.
Yesterday we held a Provo Labs Academy training session on landing page optimization. I played about 15 minutes of excerpts from the May 23rd MarketingExperiements.com conference call recording. They described how they increased the conversion rate of a hypnosis product landing page by 40% by improving the layout and design slightly. They also offer some excellent guidelines for landing page design at the end of their report. We also reviewed the landing page design guidelines listed in the free 30-page report from Enquiro.com (Inside the Mind of the Searcher) from 2004. (Registration is required.) Here is the list they provide:
If you run an internet business with the potential for rapid growth, and you use a merchant account for processing credit card transactions, please check your merchant account monthly limit before you encounter the problem that we experienced over the weekend. Wikipedia has a decent article on Merchant Accounts, but until I edited it today it said nothing about monthly transaction limits.
Today in our training at the Provo Labs Academy for Entrepreneurs (yes, I know, we probably should think of a more creative name for it) we discussed how important it is to become familiar with the fastest growing companies in your own local area. In Utah, there are a lot of lists that make this quite easy.
This week Google introduced a stunningly simple and powerful new service: anyone can now create their own custom search engine for personal or public use. Each of us can choose the sites that we want to include in our own person Google search engine, and we can share in the advertising revenue that will come if other people use our engine. Information Week article.
"Marissa Mayer, vice-president of search products and user experience, said it was the most significant launch that Google would announce in the final months of this year. By letting companies and individuals build their own specialised search engines, it will also create competition for the many new â€œverticalâ€ search products that have recently been launched on the web, she added." â€” Financial Times.
If I were an active investor in internet stocks, I would read everything that Bambi Francisco has to say, especially about the large internet companies. She has amazing prescience. I've been reading her for columns for years. Today she has an excellent post at AlwaysOn.
If you can afford to stop working for part or all of the next three days, you can hear from dozens of the most successful online marketers in the industry--for free and from the convenience of your own home or office. (Or you can sign up for $99.95 and get access to more than 175 online presentations--that's one a day for the next 6 months.)
Sales of Apple's Macintosh computers over the past twelve month's have grown faster than any other major PC manufacturer, boosting the company's share of the U.S. PC market to 6.1 percent, according to data released by Gartner on Wednesday ...Full story Every day I see more and more signs that Apple is gaining momentum with its PC sales. The iPod is giving Apple momentum and I think leading to more PC sales. And Mac lovers are coming out in the open and boldly telling the rest of us to get a clue.