I found this a little hard to believe–both the percentage of companies supposedly doing mobile marketing and also the overall advertising budget for mobile marketing.
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double – from an anticipated $1.4 billion this year to $2.9 billion in 2011.
I have no doubt that mobile marketing will be a multi-billion dollar industry, but where is the $1.4 billion being spent this year?
At SES I attended a couple sessions on mobile marketing, and it seems so early, that I can’t imagine where the $1.4 billion is going.
Any thoughts from my readers?