David Lifferth, the President of World Vital Records, has studied the book "Call to Action" by the conversion rate marketing gurus Bryan and Jeffrey Eisenberg and Lisa Davis. I gave him my copy recently and asked him to find every tip in the book, and then teach my Academy members about it.

So Tuesday, January 23rd, at 12:30 pm at the Provo Labs Academy, David will be sharing with us more than 100 tips for improving web site conversion rates. He wants to blog all these tips as well. I told him to contact the Eisenbergs and see what they will allow him to share. Check out David Lifferth's blog.

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