Three Top Presidential Candidates Don’t Actually Live in the United States (Source: HowManyOfMe.com)

Interesting that after my last post on how names affect your ability to standout online, I noticed a post by Phil Windley, the man who inspired me to blog, about HowManyOfMe.com, a web site that uses census data to estimate the number of people living in the United States that have the same name as you. For Phil Windley, the answer is 3. For me, Paul Allen, the answer is 2,838. For my hypothetical John Smith, the answer is 49,535.

WSJ Startup Journal: How to stand out online

Some people are born with great names and others have great names thrust upon them. In the 1960s when I was given the name "Paul Allen" it was an ordinary name. But thanks to the dynamic duo of Microsoft's Bill Gates and Paul Allen, the name is now famous. But what do you do if you want to be found online, but you can't possibly stand out like the rich and famous person with the same name? Or what do you do if you have a name like "John Smith" that is so common that it can't possibly stand out?