Bambi Francisco has been my favorite columnist covering the internet for several years. (Read her Netsense columns on CBS Marketwatch.) Today she blogged about Geni.com's approach to social networking, and features a video clip of Geni COO David Sacks talking about how he hopes to enable everyone in the world to map themselves to the networked family tree that they have developed.

Hey does anyone know if you pronounce this company like "genie" or "jenny?" I've heard supposedly in-the-know people pronouncing it either way.

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Posted in: Companies to Watch Family Tree Projects Genealogy

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