7 Times More Clicks from your Google AdWords Campaign

October 7, 2006 by
Filed under: Internet Marketing Tactics, Pay Per Click Marketing 

Janet Meiners posted today about Google’s Dynamic Keyword Insertion. Using it she increased her company’s Google paid clicks by seven times in one month, without increasing her keyword bid prices. She and I both learned this fantastic technique from Jim Ericson (now a VP at Move Networks, another innovative Utah company). If you are doing paid search marketing, you can’t live without this technique. Thanks, Jim.

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3 Comments on 7 Times More Clicks from your Google AdWords Campaign

  1. Russell Page on Sat, 7th Oct 2006 10:50 pm

    2. How about this?

    How PR beat PPC by 56.3 percent.
    http://www.russpage.net/how-pr-beat-ppc-by-563-percent/

  2. Paul Allen (the lesser) » Landing Page Tools on Mon, 9th Oct 2006 4:18 pm

    3. [...] As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate. [...]

  3. Benton Crane’s Blog » My First Provo Labs Semina on Wed, 11th Oct 2006 3:05 am

    4. [...] Paul Allen taught us today about PPC Marketing.

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