I asked the question in my last post, “Will Compete’s toolbar become an essential tool for internet marketers.” After 15 minutes with the tool, and after watching the excellent Flash presentation about what this service aims to do, I answer with a resounding, “Yes!”
My favorite slide in the Flash presentation was this:
I checked out the one year history on several of my companies and several other sites; at first glance, the traffic data seems quite reliable. For example, here is the trend data for three popular genealogy sites.
15 minutes isn’t enough to integrate something into my daily workflow. But it is enough time for me to decide that I’m going to start using it every day so I can see if it sticks.
Based on what I’ve seen so far, I am inviting all the internet marketers that I know to try Connect’s Toolbar, look at their traffic data, and post comments about whether you think this will replace Alexa, first, and also, how disruptive this new service will be to Hitwise, Comscore, and Netratings.