I think this portends things to come in the music space. An all-you-can eat subscription is SO compelling. Yes, people want to “own” their music right now. But that will change. If you can “rent” all the music in the world for $9.95 per month, tens of millions of people will do it.
We won’t even think about “owning” vs “renting” in the future.
Steve Jobs always attacks the subscription model. But he also said no one would watch video on a 3″ screen. It’s all part of his strategy to mislead the competition.