Guy Kawasaki of Garage Technology Ventures has just published a great new book, The Art of the Start, that can help entrepreneurs skip all the time-wasting steps that most people tell you to take (like how many days and weeks do you and your staff need to agonize over getting your mission statement just perfect?) and get right into creating products and selling them to customers.
It’s the perfect approach to starting a web company or a software company. It’s Extreme Entrepreneuring. Just do it. Skip all the unnecessary steps and start serving customers. Over time you can perfect your products with feedback from your early adopters.
I’m only into it three chapters so far, but I’m going to recommend this to all first time entrepreneurs. I heard Guy speak in Salt Lake City about 10 years ago, and then I heard him again at Harvard Business School’s Cyberposium a few years ago. He’s one of my favorite speakers.