LogoWorks, a fast growing Utah company that just hired one of my friends as VP Marketing, has launched what I think is one of the best and most clever marketing campaigns I’ve seen in a long time. In conjunction with Entrepreneur magazine, they are trying to find the Ugliest Logo in America. Everyone who enters the contest is a perfect potential customer for the company.
LogoWorks has one of the most innovative, internet-enabled business models I’ve seen, and mark my words, they are going places.
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