I am a huge believer in blogging, and have posted before that every CEO should blog, and now I find myself both so busy as a CEO and so concerned about how my blog posts will be read, even though this is my personal blog, that I find myself overanalyzing everything I want to blog about, and usually just concluding, "I'll just do it later." Sometimes I learn something incredibly important and want to blog about it, but then I worry about the impact on my industry and what my competitors will do--will they act on this news before my own company does?

So my friend Robert Merrill (Utahtechjobs.com) reminded me to plug the upcoming Blogging for Business conference in Salt Lake City, scheduled for Monday, October 22nd.

Jeff Pytlewski, a genealogist for more than 12 years, has blogged about FamilyLink.com a couple of times. Here is his post from yesterday entitled "MySpace for Genealogists: FamilyLink...The Sequel."

Utah blogs are buzzing about the chance we have to get the legendary Seth Godin to visit Utah as part of his new book tour. We just need 500 people to each pay $50 (and get 5 copies of his new book) so that he will stop here on his tour.

I took a trip to NYC two years ago to hear Seth speak, so I paid a lot more than $50. He was the keynote speaker at an advertising conference, and he slammed traditional advertising and explained in a powerful way how the internet changes everything. To hear him speak in Utah would be incredible.

Someone sent me this link today about a blogger/author who shares the same name as the current Prime Minister of Canada. Sharing a famous name seems to have helped his book sales, like my name has helped my blog traffic grow.

http://thomsinger.blogspot.com/2007/02/author-and-prime-minister-of-canada.html

Some people are born with great names and others have great names thrust upon them. In the 1960s when I was given the name "Paul Allen" it was an ordinary name. But thanks to the dynamic duo of Microsoft's Bill Gates and Paul Allen, the name is now famous.

But what do you do if you want to be found online, but you can't possibly stand out like the rich and famous person with the same name? Or what do you do if you have a name like "John Smith" that is so common that it can't possibly stand out?

I finally got around to linking to my two latest Connect Magazine articles. You can read all my part articles here. I love writing this column, and as I've said before, my blog got me in the habit of writing regularly and was responsible for my getting this column.

My Google Reader (for RSS feeds--highly recommended!) now has a wonderful "share this" feature, which allows me to quickly tag the best news stories that I read each week, even when I don't have time to blog about them.

Then, those shared items show up online for others to view. My shared items can be found here.

I learned from Jeff Barr's blog that Bill Marriott, CEO of a great 50 year old company, has started blogging. He plans to stay in touch with his customers through his blog. I liked his first post.

As I have said before, all CEOs should blog.

In an effort to focus my time and attention on one company for the next few years, I have decided to change the title of my blog from Paul Allen: Internet Entrepreneur to Paul Allen: Internet Genealogy.

I have been blogging for more than 3 years. I think I have made about 750 posts during that time, many of them about internet marketing, entrepreneurship, angel investing, the success of Google and other popular web sites, and other such topics.

Someday I'll probably write a book for entrepreneurs. And someday I'll probably change the focus of my blog back to entrepreneurship.