Some people are born with great names and others have great names thrust upon them. In the 1960s when I was given the name "Paul Allen" it was an ordinary name. But thanks to the dynamic duo of Microsoft's Bill Gates and Paul Allen, the name is now famous.

But what do you do if you want to be found online, but you can't possibly stand out like the rich and famous person with the same name? Or what do you do if you have a name like "John Smith" that is so common that it can't possibly stand out?

I finally got around to linking to my two latest Connect Magazine articles. You can read all my part articles here. I love writing this column, and as I've said before, my blog got me in the habit of writing regularly and was responsible for my getting this column.