Yesterday we set two traffic records. WorldVitalRecords.com had more than 36,000 unique visitors--6,000 higher than our two previous best days, earlier in April. And We're Related on Facebook had more than 105,000 daily active users.
One of the best parts about being an internet entrepreneur is how immediately your actions translate into measureable results. Our team members are working hard on search engine optimization, pay-per-click advertising, email marketing campaigns, and improving our affiliate marketing program. As each channel improves, the overall cumulative results are exciting.
continue reading the rest of this entry Posted in: Audience Measurement Facebook FamilyLink.com Genealogy Internet Marketing Tactics World Vital Records |
World Vital Records President David Lifferth keeps the company well informed about our key metrics. I got this information from him yesterday in an email:
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We use Qualtrics survey software (which we really like) and have a panel of customers who have agreed to answer survey questions every month. We appreciate the customers who are willing to take time to give us their opinions. We pay a great deal of attention to the feedback. We adjust our work and investment priorities based on what our customers tell us.
Our last survey had 15 questions. We received answers from 1,041 customers. Here are some interesting facts:
continue reading the rest of this entry Posted in: Customer Surveys Family Tree Projects FamilyLink.com Genealogy World Vital Records |
The Generations Network, formerly MyFamily.com, announced today a $300 million acquisition by Spectrum Equity, a $4 billion private equity fund with offices in Menlo Park and Boston. It is expected that the current management team will continue to lead the company, which is headquartered in Provo, Utah.
continue reading the rest of this entry Posted in: Families FamilyLink.com Genealogy MyFamily.com World Vital Records |
Last week I sent an email to the investors in World Vital Records with a bunch of good news. We had a record sales week. We are signing more partnerships. Our marketing programs are gaining momentum. Our content collection is growing fast. One of them emailed back with a question: how are our Facebook apps doing?
continue reading the rest of this entry Posted in: Advice for Startups FamilyLink.com Genealogy World Vital Records |
FamilyLink.com, the social network for genealogists, is testing our new family tree software with GEDCOM upload functionality. The site and the tree are still in beta, but the feedback we are getting is encouraging. FamilyLink members are now uploading their trees and sharing them with others. Just yesterday we had 39,000 ancestor names uploaded. Geni.com got 5 million profiles in 5 months. At 39,000 in one day, we are running at the same pace.
continue reading the rest of this entry Posted in: Family Tree Projects FamilyLink.com Genealogy User Generated Content |
Jeff Pytlewski, a genealogist for more than 12 years, has blogged about FamilyLink.com a couple of times. Here is his post from yesterday entitled "MySpace for Genealogists: FamilyLink...The Sequel."
continue reading the rest of this entry Posted in: Blogging FamilyLink.com Online Community |
Today is a very big day for World Vital Records, a company that was started less than a year ago by a talented group that included several former Ancestry.com employees. This is quite likely the biggest day in our 11-month history.
At the NGS conference in Richmond, Virginia, the following new partnerships were announced:
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We got permission the other day to take an 8 minute audio clip from the internet radio show interview that I did last week and share it with our FamilyLink.com audience. Kory Meyerink of Family Roots Radio and I discussed our new social network for family history. They have an archived version of the interview on their web site.
continue reading the rest of this entry Posted in: Audio Audio and Video FamilyLink.com Genealogy Podcasts |
Our development team added a new browse feature this week to our genealogy social network FamilyLink.com that lets members browse by country and by city to see the other genealogists around the world. I quickly counted up members in 34 countries. We have 43 in Australia and 40 in the U.K.
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