Does brand loyalty come from family word of mouth?

During nearly 20 years of marriage I think on two or three occasions my wife and I have discussed the laundry detergent that she uses. As a pragmatist, I have often come across less expensive generic detergents, which she refuses to use. I can't even get her to try anything else, even once!

Does Genealogy Pay? It Does Now.

A fun and potentially rewarding web site for genealogists is being announced today. GenealogyPays.com features a trivia puzzle that someone will solve for a cash prize of up to $30,000. But in order to solve the puzzle, visitors will need to keep returning to the site to uncover new areas of the puzzle that have been purchased by advertisers. So many genealogists have invested all their spare time and money on family history over the years. Now one of them gets a chance to win it all back!

Online video ad spend to grow from $410 million in 2006 to $2.9 billion by 2010

From E-Commerce Times:
Spending on online video advertising will soar throughout this decade with sales predicted to break the billion dollar barrier in 2008, according to a report released this month by research aggregator eMarketer. This year's outlay for Net-based video ads grew more than 82 percent over 2005, to some US$410 million. The forecast for next year's growth is even higher: 89 percent, to $775 million, prevised the report, a copy of which was obtained by the E-Commerce Times.

22% of online advertisers also doing mobile marketing

I found this a little hard to believe--both the percentage of companies supposedly doing mobile marketing and also the overall advertising budget for mobile marketing. From MarketingVOX:
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double - from an anticipated $1.4 billion this year to $2.9 billion in 2011.

Get $200 in PPC (pay per click) advertising credits from MSN

My friend Dave Martin sent me a link to a Microsoft web page that offers $200 worth of clicks from MSN AdCenter if you sign up between now and January 15, 2007. There is a $5 fee to get an account.
MSN AdCenter Home Page $200 free offer page
I would like to think that 1,000 of my readers will each pay $5 to get an MSN AdCenter account. Microsoft will make $5,000. And my readers will get $200,000 worth of free PPC.

Why people join social networks

From a MarketingVOX article:
Users join a social networking site to meet people (78 percent), be entertained (47 percent), learn something (38 percent) and influence others (23 percent), the study found.
The article also says that social networking members are becoming immune to advertising--they are influenced most by recommendations from others in their network.

Jumping into Online Video

I wrote an article for Connect Magazine's September issue about skating to where the puck is going, not to where it has been, and I specifically addressed online video. I encourage companies to rush into online video, to take advantage of this new trend, and gain a competitive advantage by being an early adopter.