Filed under: Advertising, Internet Marketing Tactics, Video, Viral Marketing
My next Connect magazine article will focus on the power of online video in marketing and advertising. (I’ve been working on it today.) So I was glad to discover this article quoting Leo Burnett’s Chief Creative Officer saying YouTube is the ideal advertising platform of the future.
Filed under: Advertising, Internet Marketing Tactics, Provo Labs Companies, Search Engine Optimization
WebEvident, one of Provo Labs portfolio companies, provides SEO technology that is used by companies around the world to manage their keyword optimization strategies and improve their search engine rankings. But recently we’ve added Analytics Based PPC Management to the mix of services.
PPC means pay-per-click. We help you find dozens or hundreds or thousands of keywords that you should bid on, so that people searching Google, Yahoo, and MSN will find your ad and click on it. You only pay when someone clicks on your ad. You don’t pay for just impressions.
Management means that we do all the work for you. You give us a budget. And we do all the work, reporting back every step of the way.
Analytics means that we’ll set up your web site analytics program to give us feedback on which keywords are generating leads or sales for you. The beauty of online marketing is that you can track everything and know what works and what doesn’t work. Traditional advertisers know that “half of their advertising dollars are wasted–they just don’t know which half.”
Now you can know.
If you are interested in an analytics-based pay-per-click strategy being developed for you, contact our team at WebEvident and ask for a free SEO analysis and report.
Filed under: Advertising, Business Models, Disruptive Technology, Search Engine News
A million things have gotten in the way of my blogging during the last month. But I haven’t completely disappeared. I’m working on some lengthy and thoughtful posts about subscription business models, company culture, web site usability (and how overlooked it is), building community online, an update on Provo Labs incubator portfolio, and more. I have several in draft mode right now.
I almost finished one last night. But since I didn’t, and I know I won’t be able to work on it for a couple more days, I thought I’d at least write this lame “Coming Soon” post to let all of you know that I haven’t retired from blogging.
While I’m writing, I might as well mention the Google beta launch of a shareable spreadsheet application. Combined with their Writely word processor acquisition a few months back, this is one more step towards a Microsoft Office-less world, or, at least a step towards a free ad-supported software world. I think it is possible that Google will force Microsoft to shift their business model from software licensing to free ad-supported software, at least for their consumer and small business software. Otherwise, Google will just keep stealing customers away.
Filed under: Advertising, Business Models, Market Research Statistics
Downloadable music and video purchases helped propel U.S. consumer spending on content to $2 billion in 2005, a 15 percent increase from 2004, writes MediaPost, citing new research by the Online Publishers Association. In 4Q05, spending reached $534 million – a record, and 13 percent more than the $472 million in 3Q04.
I’ve heard discussion recently about investors liking advertising-based business models more than subscription-based models. That cuts me to the core. It’s hard not to take it personally because I’ve been a content subscription marketer since 1997 and I still personally like that business model more than advertising.
But I’m certainly not opposed to advertising revenue, especially with Google, Yahoo and Microsoft competing aggressively for dominance in this space with demographic targeting and generous revenue-sharing with their publisher partners.
I think both ad-based and subscription-based business models work and will grow. The key issue for online businesses is creating or acquiring good content and building community around that content.
That is our main focus right now at Provo Labs.
An interesting post on Google and attention data. I wouldn’t have noticed this except that Phil Burns tells me the next two big frontiers for Provo Labs should be identity and attention.
28 Magazines are participating in Google auctions for print ad space.
Please let me know if you try this or know anyone who has. I heard the early tests were disappointing, but Google is not about to give up….