Recruiting with Billboards

Several of the best Utah high-tech companies have billboards along the I-15 corridor from Provo to Salt Lake City that are focused on recruiting. I recall billboards from¬†Omniture, Mozy, Property Solutions, The Generations Network, Orange Soda, and Doba. I’m sure there are others as well that I just don’t recall. I’m wondering if Move Networks has used billboards–but I can’t recall.

Omniture can afford to creating an ongoing serious of recruiting billboards–most of them with messages that only hard-core developers would get. But more recently they’ve mainstreamed their recruiting message with interesting billboards like “We need more Dougs” or “We need more Kates.” They followed that up with a “We have too many Mikes” billboard and then more recently, a “just kidding Mike” message, though I can’t recall the actual wording. They are definitely the 800 lb gorilla in Utah recruiting and billboards seem to play a big part of that.

Mozy’s billboard talks about afternoon meetings (probably for the developers who like to work late and sleep late) and announces they have a Ninja-friendly workplace.

Property Solutions is always looking for top PHP programmers, but their latest billboard announces a run for the cure for Rabies. When you go to the Rabies web site, you do see a “We’re Hiring” link and they do have several open positions. I really like the design of their recruiting pages.

The Generations Network has billboards that focus on it’s “one million subscribers and counting” message, but I can’t recall if it is explicity a recruiting billboard or not.

There is an excellent billboard from APX, I believe, that says “Change your Facebook Status to EMPLOYED” and says they are hiring 85 internal sales people. Very eye-grabbing. Great message.

Does anyone at any of these companies know how important the billboards are in actually filling jobs? I would love to have reader comments about the use of billboards for recruiting. I assume these companies find the billboards a good investment, because they continue them month after month and year after year.

I decided yesterday that it is time for FamilyLink.com to try a recruiting billboard on I-15. I’ve asked our marketing department to put together some ideas for this.

It might be nice to combine a key message about our growth, with an explicit recruitment message. For example, we have more than 40MM users of our Facebook application, and we are nearing the top 100 of all US web properties based on unique monthly visitors. More importantly, we are profitable and will be filling at least 20 positions in the next several months, although only about 10 of the job openings are currently listed on our corporate web site.

What are your favorite recruiting billboards?

What suggestions would you have for FamilyLink.com? Most people have never heard of us, though about 1 of every 6 Facebook users uses our application. The app itself is called “We’re Related,” so most people haven’t heard of FamilyLink.com.

What is the best recruiting call to action you have seen to attract interest in a company?

I’d love to hear your ideas.