My friend Adam sent me this press release about Allegiance this morning. I have watched the last few years while SilentWhistle, which won 2nd place in a Utah Business Plan Competition a couple years ago, acquired Allegiance Technologies and changed its name to Allegiance, and now has acquired another company. They have grow from a few customers to more than 1,500 now are “the strongest ethics reporting company” in the industry.
It is appropriate that this company came out of the BYU Marriott School of Business, which ranks #1 in the country according to Business Week for both accounting and ethics.
This has been a great case study in how to startup a company, get some funding from business plan competitions, develop intellectual property, create a powerful advisory board (the best one I’ve ever seen for a startup company) and a strong management team, focus on sales and marketing, raise capital from angel investors, utilize the internet to generate leads (Allegiance presented this year at the MarketingSherpa B2B Lead Generation Summit), and to also grow through carefully selected acquisitions.
If you ever get a chance to hear Adam tell this story, take advantage of it. He has done so many things right. You will hear a lot more about this company in the future.