Twitter’s Cosmic Powers

I originally wrote this article for Connect Magazine’s December 2008 issue. It’s been said that brevity is the soul of wit; it is also the soul of Twitter. Twitter is the world’s most popular tool for “micro-blogging.” Every day, millions of people use Twitter to answer the question, “What are you doing right now?” As soon as they post a “tweet,” everyone who follows them can see what they are doing right now. It’s similar...
Read More

WSJ Startup Journal: How to stand out online

Some people are born with great names and others have great names thrust upon them. In the 1960s when I was given the name "Paul Allen" it was an ordinary name. But thanks to the dynamic duo of Microsoft's Bill Gates and Paul Allen, the name is now famous. But what do you do if you want to be found online, but you can't possibly stand out like the rich and famous person with the same name? Or what do you do if you have a name like "John Smith" that is so common that it can't possibly stand out?