The long term cumulative impact of guerilla marketing

In December a panel of internet entrepreneurs shared their stories and their keys to success with my BYU marketing and Provo Labs Academy students. One young woman told how she had teamed up a few years ago with her brother to start an ecommerce site, selling a very unusual niche product. They did almost $1 million in revenue last year. One student asked her how long it took for her sales to take off initially. Her answer surprised me: she worked for an entire week before she had her first sale.

Next 3 days: free online conference on internet marketing

If you can afford to stop working for part or all of the next three days, you can hear from dozens of the most successful online marketers in the industry--for free and from the convenience of your own home or office. (Or you can sign up for $99.95 and get access to more than 175 online presentations--that's one a day for the next 6 months.)

Shop.org Takeaways

Last week Shop.org held their annual conference in Las Vegas. This week it's the Electronic Retailing Association, same place. If you haven't been to an internet conference recently, it's amazing how big things are getting and how fast things are moving. I visited every exhibitor at the Shop.org event last and met at least a dozen companies that I hadn't heard of before that are doing interesting things in online marketing, comparison shopping, search, and web analytics. Here are a few impressions: