As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate.
Here’s a good article that lists 11 things you can do to improve your landing pages.
My BYU internet marketing students are going to run some lead generation campaigns starting in November. Each team will be given a budget of $100 and will be able to choose their external marketing tactics. (We’ll discuss dozens in class so that can be familiar with a wide variety of traffic building tactics.)
Then, each will be given a landing page which they can use, which will include their lead capture form.
If they want, they can customize this landing page. Perhaps they can test dozens of variations until they have found the page that works best (or the page that works best for each keyword).
So I’m trying to find some landing page testing/optimization tools that the teams might want to try out.
So do you know of any freeware or open source landing page building tools that we might want to look at?