How much would you pay to be able to run an instant poll where you get responses to any question from 1,000 diverse people within about an hour? If you are an entrepreneur or marketer or business owner, you know that knowing what prospective customers think and need and want is essential. You need good, relevant, timely customer feedback in order to develop products and craft marketing campaigns that match what the customer is looking... Read More
I am running a survey tonight on We’re Related (a family-oriented Facebook application with 17 million monthly users) to find out if people know the love songs their parents loved. Given our modern obsession with music, I find it interesting that only 7% of the respondents say they do. (See Survey Results) Come to think of it, I don’t know my parents’ favorite love songs, but now I want to. I do know one song... Read More
Last year, as FamilyLink.com’s product strategy and business model were becoming more clear, we realized again that in many ways, the family is the center of the economic universe. So many consumer purchases are really made within families. Think about the mortgage, the car payment, educational expenses, travel, health-related spending, consumer electronics, and gifts too. Most of our major and minor expenditures have something to do with family. As FamilyLink reaches more consumers each month... Read More
I'm a huge fan of Quantcast. I've blogged before that it may be the best free tool for online marketers. And now it's even better. Two weeks someone showed me that whenever you are looking at a web site, to see how much traffic it has, that there are two arrows that PREVIOUS and NEXT, so if you are looking at the 100th most popular web site, you can click on NEXT and see the 101st most popular.
Last night I was told about a great site for buying cell phones online called letstalk.com. So I checked it out and they do seem to have most phones and most carriers, so a lot more options than you typically see. They offer referral bonuses as well. My friend got a free Blackberry Pearl and loves it.
Our top priority at World Vital Records is understanding our customers needs. A VC friend told me recently that if you choose a market and understand your customers' needs better than anyone else, and meet those needs, that you will be successful.
I found this a little hard to believe--both the percentage of companies supposedly doing mobile marketing and also the overall advertising budget for mobile marketing. From MarketingVOX:
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double - from an anticipated $1.4 billion this year to $2.9 billion in 2011.
Nice article on why marketers should care about local/mobile search: According to the article, the top five uses of mobile search are: 1. Maps and directions 2. Directory listings 3. Restaurants 4. Stores 5. Local movies