I heard about Rocketboom last year, a simple, short-format daily news video broadcast that has attracted millions of views. They have a growing archive, of course, and they use a simple web 2.0 tagging system to identify the topics that are covered in each broadcast. (See the Rocketboom Alexa chart.
When you visit Rocketboom, your first reaction is, anyone could do this. But the fact is, they did it, and they did it early in the online video revolution, and they are still doing it. Unfortunately, Amanda Congdon, the original Rocketboom news anchor left the site earlier this year. Now the anchor is Joanne Colan.
I swear that when I originally saw Rocketboom I thought about my friend Lindsay Campbell, an actress in New York with a degree from Stanford University. She was my assistant at “Infobase Ventures” (the predecessor to Provo Labs). After graduating from Stanford she got an MFA from a very fine acting school in Colorado.
I actually thought she would make a better news anchor than Rocketboom’s. I tried to figure out something that worldhistory.com or one of my other companies could do that might put Lindsay in front of a daily online video news broadcast. But I didn’t figure anything out and never approached her about it.
So imagine my surprise yesteday when I got an email from Lindsay saying that she is quitting her day job to become the news anchor for a new online video news site called WallStrip.com.
It’s a better concept than Rocketboom because it has a more narrow focus, but it will appeal to millions of people who owns stocks and who want to know how changing trends will affect the companies they have invested in.
It’s about the stock market. It’s about highlighting one stock each day that is close to a 52-week high and then going behind the scenes to figure out what is powering the growth of that stock. They will interview people, figure out what is going on in pop culture that is fueling each company’s growth. Then, on all the Wallstrip blogs, professional investors and others will debate the company’s prospects.
Today’s Wallstrip news story is on Apple Computer, whose growth is fueled by the iPod as well as the retail stores that Apple is opening.
So the bottom line is: better concept than Rocketboom. Better anchor than Rocketboom.
I’ve never hired a news anchor before, but I can tell good ones when I see them. I was a huge fan of Soledad O’Brien early on, back when I watched MSNBC’s The Site, one of the programs that fueled the internet revolution.
I am extremely happy for Lindsay and the founding team of Wallstrip.com, and I wish them well. I think their format is excellent. I think Lindsay is perfect for this job. Her career is going to take off. I always knew she would go places!
Howard Lindzon, the founder of Wallstrip outlines one of his goals on a recent blog post:
One of my goals out of Wallstrip is to create a deeper conversation, a better MEME for stock bloggers, market investors and enthusiasts.
The tech nerds have MEME