Implementing tried and true internet marketing and development strategies for our portfolio companies continues to generate traffic, revenue and market presence. It’s rewarding when search engine, affiliate, and email marketing strategies work over and over again. But it’s also a bit predictable and just ever-so-slightly boring to keep doing the same things (howbeit successfully) again and again. I’ve felt for some time that I need to gear up for the next big wave, the next new technology that can challenge my imagination and creativity.
In some ways GPS and RFID technologies are fueling my imagination, but there is an even bigger wave that will challenge my learning capabilities to a far greater degree: it’s the Nanotechnology Wave.
I have never studied physics and haven’t had math since calculus in high school. I also had AP Chemistry and AP Biology and barely passed both AP tests. I’ve actually never cared all that much for the science of physical things.
But nanotechnology is like combining everything I love about research and imagination and information technology with physics. It seems more information-based and less physical than any science I’ve previously encountered.
I spent $300 on nanotechnology books last week and am starting to dive in. I almost made it to the MIT/Stanford/Berkeley Nanotech Forum meeting held at Stanford University last week, which featured Vinod Khosla from Kleiner Perkins talking about investing in nanotech.
I’m absolutely, completely out of my league here and I know next to nothing about this field, but the wonderment of knowing almost nothing about something that has the potential to change the world in the next two decades as much as the internet has changed the world in the last decade, and maybe more, is too much for me to resist.
I had never had a business or computer class when I started my first CD-ROM publishing company in 1990, and knew very little about the technology behind the internet when we started Ancestry.com and MyFamily.com.
So with no assets but curiousity, I’m determined to find a way to get into the nanotechnology space. Not because that’s where the money is; but because it has the “change the world” potential that has always attracted me to any field.
I tried to register nanonano.com, thinking that was a very clever play on the phrase Robin Williams made popular as Mork, but alas, someone thought of it first.
My favorite nanotech idea so far is the “purple liquid electronics” molecule that Nanosolar (Palo Alto) says could turn all roofs into less expensive solar panels. I think a world where people are able to generate much of their own energy will be a far safer and less interdependent world. There are dozens of other world changing ideas that I am stumbling across.
Meanwhile, don’t worry about me getting too caught up in the Nanotech hype or maybe even the upcoming Nanotech bubble. I’ll definitely keep myself grounded with all my internet companies.
Gotta run and do some quantum physics homework.