Google Reader for Blackberry

In my opinion, one of the most important things you can do to succeed in your chosen profession, is to invest time and effort into selecting the best blogs and news feeds in the world that will connect you with the thought leaders in your field. I agree with Tim Sanders that 80% of your time learning should be with the best books (source: Love is the Killer App), but then the 20% that is spent with media or online to stay current with breaking news and thought, should be the best sources anywhere.

When I taught internet marketing at BYU, I told the students that most of what I would teach them would be obsolete within months or years, but that if they learned how to find the most authoritative and helpful sources of new content, and develop a habit of studying that content regularly, that they could be world class marketers. Most people, I have found, do not invest the time upfront to create the flow of information that will help them the most.

I have been a huge fan of Google Reader for more than a year now, but several times I’ve looked for a download of Google Reader for the Blackberry, similar to what I downloaded for Google News.

But today, thankfully, I came across a blog post that simply says the mobile version of Google Reader is accessed simply by visiting www.google.com/reader/m/view.

I have a much better chance of staying current with my favorite feeds now that I have found this URL. It is now my #1 bookmark in my Google web browser.

Already this morning while walking around the house getting ready for work, I read a clip about Boston-based Eons.com (a social networking site for people over 50 that has raised more than $30 million in venture capital) laying off 1/3 to 1/2 of its staff (and possibly ditching the obits section), and a report by Leland Meitzler of last nights UGA Conference banquet — stuff I might have missed since I spend so little time at my desktop these days. I do almost all of my email on my blackberry, and now, I think, the vast majority of my Google Reader time will be on my blackberry.