Profile of a $3,000 TV advertising campaign

October 11, 2006 by · 3 Comments
Filed under: Advertising, Television Advertising, Web Analytics 

Interesting Inc. article about doing low budget TV advertising and buying remnant inventory from TV stations to generate new business for your company. The $3,000 brings in 100 calls (that’s $30 per call) and generated web site traffic as well.

All internet marketers may want to become familiar with all traditional forms of advertising and marketing, since Google is moving into all of them: print, radio, television. I’m sure they’ll do outdoor eventually too, and who knows about direct mail. Google is going into the $74 billion TV advertising market (read what CEO Eric Schmidt says about Google and television) and the $20 billion radio advertising market (they already spent $1.1 billion to buy its way into radio.

I wonder if Google Analytics will eventually try to integrate with all of these other advertising channels to provide ROI tracking for marketers on every campaign in every medium.

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