Record Day for World Vital Records

Internet entrepreneurs who study web analytics can find excuses all the time to celebrate small victories and large. Yesterday we had another one. World Vital Records had its highest page views ever yesterday with 58,398. Our previous high was 43,828. As we add more and more content to our site (and all our new databases are free for 10 days), we will continue to generate buzz (14 mentions in the blogosphere yesterday) and more visitors. Our subscriber count continues to grow as well.

Start with very simple analytics

For years I've been setting up daily metrics spreadsheets for companies that I own or consult for. I have learned how critical it is to 1) set goals, 2) track results every day, 3) look for new channels continually, 4) and test new creative regularly. When a startup company looks at a mature internet company's analytics and daily spreadsheets, it can be overwhelming.

Training: Web Site Design, Landing Page Optimization and Conversion Rate

Yesterday we held a Provo Labs Academy training session on landing page optimization. I played about 15 minutes of excerpts from the May 23rd MarketingExperiements.com conference call recording. They described how they increased the conversion rate of a hypnosis product landing page by 40% by improving the layout and design slightly. They also offer some excellent guidelines for landing page design at the end of their report. We also reviewed the landing page design guidelines listed in the free 30-page report from Enquiro.com (Inside the Mind of the Searcher) from 2004. (Registration is required.) Here is the list they provide: