Comments on: Does product loyalty run in families? http://www.paulallen.net/does-product-loyalty-run-in-familie/ Internet Entrepreneur Sat, 06 Mar 2010 07:29:25 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Bruce Christensen http://www.paulallen.net/does-product-loyalty-run-in-familie/comment-page-1/#comment-2526 Bruce Christensen Fri, 17 Jul 2009 19:57:02 +0000 http://www.paulallen.net/?p=1240#comment-2526 Paul, Each of these brands might want to point some resources toward a place that organizes the Moms and Dads into networks similar to the way that Mommy Blogger Networks are structured. Let Mom the "Crest Queen" and Dad the "Craftsman King" endorse, review and discuss brands in a positive light and then direct message to thier families.. Mommy Bloggers get stuff to test and publicizes for free, so give Moms and Dads similar opportunities, only on a different scale. I am a fan of Craftsman, and both of my grown sons and two son-in-laws would take the time to read my rant about my latest cordless drill experience. Maybe you could organize the soap-box for me. Paul,
Each of these brands might want to point some resources toward a place that organizes the Moms and Dads into networks similar to the way that Mommy Blogger Networks are structured.
Let Mom the “Crest Queen” and Dad the “Craftsman King” endorse, review and discuss brands in a positive light and then direct message to thier families..

Mommy Bloggers get stuff to test and publicizes for free, so give Moms and Dads similar opportunities, only on a different scale.

I am a fan of Craftsman, and both of my grown sons and two son-in-laws would take the time to read my rant about my latest cordless drill experience.

Maybe you could organize the soap-box for me.

]]> By: Ash http://www.paulallen.net/does-product-loyalty-run-in-familie/comment-page-1/#comment-2507 Ash Thu, 16 Jul 2009 19:25:58 +0000 http://www.paulallen.net/?p=1240#comment-2507 Interesting survey and results. All the more reason to appeal to the younger generation through social mediums in an effort to avoid loss of customer bases that will pass their brand along to the next generation. BTW, when I was doing research for a company name, I read somewhere (can't find it now) that talked about the psychology behind the K sound has making people laugh. Maybe the K sound in these brand names is to encourage a smile? Interesting survey and results. All the more reason to appeal to the younger generation through social mediums in an effort to avoid loss of customer bases that will pass their brand along to the next generation.

BTW, when I was doing research for a company name, I read somewhere (can’t find it now) that talked about the psychology behind the K sound has making people laugh. Maybe the K sound in these brand names is to encourage a smile?

]]>