Family history is a global phenomenon

In December our web analytics showed that Worldvitalrecords.com had visitors from 117 countries. Now we are up to 141 countries. The web is truly a global phenomenon. So is family history. World Vital Records is helping people all over the world find their ancestors. Stay tuned for some exciting announcements in the coming months.

I remember a few years ago a Roper Starch Worldwide survey found that “protecting the family” was the key driving value in the lives of most consumers from most countries. In fact, I believe it was ranked #1 in 22 of the 35 countries that were surveyed.

“Respecting your elders” was also in the top 5 values. These values were ranked ahead of health, money, and other things that we normally think of as driving consumer behaviors. (Now of course our values and our behaviors are not necessarily always in sync!)

The family still is the most fundamental unit of society, even though 44% of adult Americans are single (I saw that factoid on the news the other day), they all still belong to at least one family. Everyone is connected. If families ties can become stronger, society benefits a great deal, as families take more responsibility for each other’s well-being.

2 Comments

  1. I think it will be really interesting to see how the internet facilitates third world countries, where records have not been maintained, and or countries that are a couple hundred years old to improve or unlock some of the previous barriers to researching ones family history.

  2. Cesar

    About the research, I gree with that 100 %, and for companys in the USA this is a fact that they can turn to their benefit. That is why I have being working on lunching a site that will help Hispanic consumers continue with their believe of “the well being of family members and friends is very important”.
    As well as finishing the last details of my presentation that will be presented to companys that want to better understant the Hispanic consumers.

Leave a Reply

Your email address will not be published. Required fields are marked *