I’ve been doing internet marketing so long that sometimes I forget about all the pre-internet marketing possibilities that exist to help companies grow. I started a Library Science Masters Degree at BYU before dropping out to run Infobases. I used to have dozens of extremely valuable reference books in the BYU library that helped me with direct marketing, public relations, and media planning/advertising. So I’ve been digging in my 1990s knowledge base to see what sources I can draw from now to help promote a new product.
I rediscovered one of my favorite sources — the Gebbie Directory by Gebbie Press. It’s a low cost directory for small businesses who want to do their own PR.
So here is my question: have any of you used the PR Pro CD software from Gebbie Press, which, when combined with their databases of all the TV stations, radio stations, magazine editors and newspaper editors in the country, allows you to get your press release to any subset of that audience. I guess you can email most of them, or, if you want to mail your press release, you can use the software to print mailing labels.
Tell me what you think of this software or other do-it-yourself PR solutions for small companies. What is your favorite tool for reaching the offline media?
(Of course we’re going to use PRweb.com as well to reach journalists and consumers online. But I need to know what the best offline services are these days. It’s been years since I did anything like this.)