This week I spent two days at the Corporate Alliance Summit with 50 business leaders and managers. We learned about the powerful relationship-building principles that Corporate Alliance teaches, and had a lot of time to make personal connections with each other.
My first Summit was last September. It was incredible.
Corporate Alliances teaches that almost all of us swim each day in the “business current,” where we are very busy and focused on day to day business. While we are in that current, we rarely form deep relationships with people. We are focusing on transactions and operations.
Where lasting relationships are formed is in “pools,” which are places where you connect with other people in a non-business setting, and where you really get to know one another. A lot of business people golf because it is a great pool for connecting. Some of the pools that I belong to are the Utah Valley Entrepreneurial Forum, a few non profits, including the Academy for Creating Enterprise, and various groups at BYU and within my church. Geek dinners and Entrepreneur breakfasts are also good pools, as our Phil Windley’s CTO Breakfasts (I keep planning to go to those) and Genus Breakfasts, the Business Ignitor Series from Connect Magazine, and other local networking events.
But some pools are much better than others for forming relationships.
My favorite pool of all is the Corporate Alliance Summit itself, where the entire focus is on learning about each others needs (both business and personal), serving each other (as we share possible answers to each others problems) and then developing lasting relationships with each other.
I’ve never experienced anything else where I connected so deeply and so quickly with so many other wonderful people. And now it has happened twice.
I’m a huge fan of Jared Stewart, the visionary behind Corporate Alliance, and his wonderful team. I have joined the board of directors and am now an investor in the company (through Provo Labs.)
I am paying full price to send key people from all the Provo Labs companies to Summit. We all need to learn this culture and these principles. They are very similar to the wonderful concepts found in the book, “Love is the Killer App,” my all-time favorite business book by Tim Sanders.
I think Corporate Alliance has the potential to be the next generation Covey Leadership center, teaching millions of business leaders around the world how to recognize that relationships matter most in business and that there are powerful ways to develop lasting relationships with others, both within and without your company.
So here is a question for my readers: what seminar or conference is the best one you’ve ever attended and why?
I go to conferences all the time and would really love to know which ones you like the most.