Google Seals AOL Deal

It’s official: Google is investing $1 billion in AOL and getting a five year extension on their contract to provide paid search results to the AOL network. So Google will remain by far the most important starting point for search engine marketers, probably for some time to come.

Microsoft’s AdCenter will provide better demographic targeting for advertisers in the near term (when it launches) but Microsoft will have to build its search traffic for this to matter very much.

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