Jim Cramer discussed Ancestry.com on Mad Money

But why the heck would you want to buy it?… I mean the flipper guys like it… the investors like it… what are they seeing?… I will tell you what they are seeing… first of all I bet many of you would never even consider going to a website that lets you identify and search thru your family tree… I mean this company may seem like many of the pointless .com IPO’s that have were foisted on us from 1999 to 2000… only to get wiped out not long after… when investors finally started evaluating them on sales and earnings instead of eyeballs, pagers, unique visitors.

Who wants Ancestry.com when you have Facebook to help you with people who are still alive?… just because you do not see the appeal of a companies product does not mean that there is not any appeal… let me explain to you… Ancestry.com runs a very sophisticated subscription model… and it seems to be working very well right now… and I should know, I am the Chairman of the .com myself, and subscription models rather than all advertising businesses are great annuity streams… if you do not understand Ancestry.com, I want you to think of it as one of the… let’s say the internet for the older demographic… Facebook for the over 65 crowd…

Interesting take on Ancestry — “the internet for the older demographic”, “Facebook for the over 65 crowd.”

Posted via web from Paul’s posterous

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